Graphic design is a form of visual communication used to convey a message or information to an audience; it is a visual representation of an idea relying on the creation, selection, and organization of visual elements. Powerful graphic design imbues a message with greater meaning. “Graphic design is therefore one of the ways in which creativity takes on a visual reality,” according to Professor Alan Robbins.

A graphic design solution can persuade, inform, identify, motivate, enhance, organize, brand, rouse, locate, engage, and carry or convey many levels of meaning. A design solution can be so effective that it influences behaviour: you may choose a particular brand because you are attracted to the design of its package, or you may donate blood after viewing a public service advertisement.