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Terminology of Type

Typeface: the design of a single set of letterforms, numerals, and signs unified by consistent visual properties created by a type designer. These properties create the essential character, which remains recognizable even if the face is modified by design. The terminology of TYPE The baseline The baseline is the imaginary horizontal line on which most […]

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Graphic design is a form of visual communication used to convey a message or information to an audience; it is a visual representation of an idea relying on the creation, selection, and organization of visual elements. Powerful graphic design imbues a message with greater meaning. “Graphic design is therefore one of the ways in which […]

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