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Image analysis

Visual communication contains image aspects. The interpretation of images is subjective and to understand the depth of meaning, or multiple meanings, communicated in an image requires analysis. Images can be analysed though many perspectives, for example these six major perspectives presented by Paul Martin Lester. Personal perspective When a viewer has an opinion about an image […]

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A some what simplifie model based on the identical principle fo sequential stages of consumer action is known as Aida Model stands for A – attracting attention I – rousing interest D –  building desire A – obtaining Action                Advertising as a communication medium can in most cases effectively perform the first three functions. […]

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Elements of Design

Line                A line is a mark between two points. They are various types of lines, from straight to squiggly to curved and more. Lines can be used for a wide range of purposes like stressing a word or phrase, connecting content to one another, creating patterns and much more. Shape                Height + Width […]

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10 C’s of effective communication

There are 10 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows: Completeness – The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A complete […]

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