March 2019 – Page 2

AIDA MODEL

A some what simplifie model based on the identical principle fo sequential stages of consumer action is known as Aida

Line A line is a mark between two points. They are various types of lines, from straight to squiggly

There are 10 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows:

a. Status/Role b. Cultural Difference c. Choice of Communication Channels d. Length of Communication e. Use of Language f. Disabilities

Steven Spielberg’s AI (Curtis, Harlan, Kennedy, Parkes, & Spielberg, 2001) offered a tantalizing view of an imminent future in which

Cues-filtered-out approach: A perspective on CMC that says the Internet is inferior as a channel for communication because of a

Another identity that is being further compromised by Internet technologies is the public identity of people, organizations, and their creations.

we look at two identity-related threats of growing concern in the Information Age: identity fraud and shadow identities Identity Fraud

ANONYMITY Although most Americans would consider being “up-front” with people to be a common value, the fact is that in

Gender-swapping occurs when an individual of one gender self-presents as a member of another gender. As you probably know, gender