Module 2

Tourism Administration

3 lectures

Overview

This module looks at how tourism is administered in India: the committees that shaped early tourism organisation, the Ministry of Tourism and state tourism departments, and the Tourist Information Centres that serve visitors on the ground. The notes were written by B.A. Tourism and Travel Management students of Ethiraj College for Women, Chennai. Click any heading to expand it.

2.1 Sargent Committee, Ad Hoc Committee and Jha Committee Recommendations

Introduction

The Sargent Committee was an important early step in the organised development of tourism in India. It stressed the need for a separate organisation to give full-time attention to tourism.

Sargent Committee: Major Recommendations
  • Create a separate organisation for tourism with regional offices.
  • Promote tourism in India and abroad through publicity.
  • Prepare tourist literature such as guidebooks, folders and posters.
  • Provide training for tourist guides.
  • Coordinate with government departments, travel agencies, hotels and transport services.
  • Collect and maintain tourist statistics.
  • Improve transport facilities and provide good-quality hotels for tourists.
Ad Hoc Committee on Tourism, 1963

The Government of India appointed an Ad Hoc Committee on Tourism in 1963 under the chairmanship of L. K. Jha.

It examined tourism problems and suggested measures to increase tourist traffic and improve facilities.

Jha Committee: Main Recommendations
  • Open additional tourist offices abroad to promote India.
  • Improve landing and travel facilities for international tourists.
  • Provide better shopping and entertainment facilities.
  • Set up government corporations for hotels, transport and entertainment.
  • Develop additional hotel accommodation to meet tourist demand.
  • Improve facilities at international airports.
  • Provide better transport and connectivity.
  • Train immigration and customs staff for better tourist service.
  • Increase tourism publicity and promotion.
  • Develop selected tourist centres in an integrated manner.
  • Reduce leakage of foreign exchange earned through tourism.
  • Improve coordination among government departments connected with tourism.
Hajira Fathima.B
B.A. Tourism and Travel Management (2026–29)

2.2 Government Organisations: Ministry and Departments of Tourism

Key words

Ministry of Tourism · Department of Tourism

Ministry of Tourism: Meaning

The Ministry of Tourism is a ministry of the Government of India responsible for the development and promotion of tourism in India.

It is the nodal agency for making national tourism policies and programmes. It also coordinates with Central Government agencies, State Governments, Union Territories and the private sector for tourism development.

In simple words, the Ministry of Tourism works to make India a better and more attractive destination for both Indian and foreign tourists.

Ministry of Tourism: Main Objectives
  • Development of tourism. The Ministry works towards the overall development of tourism destinations and tourism infrastructure in India.
  • Promotion of India. It promotes India’s tourist attractions in domestic as well as international markets. India is promoted for its culture, heritage, nature, spirituality, adventure and other tourism experiences.
  • Employment generation. Tourism creates many employment and business opportunities. The Ministry works to increase the contribution of tourism to the economy and create opportunities for people.
  • Sustainable tourism. The Ministry promotes tourism that protects natural and cultural resources and benefits local communities.
  • Development of skilled manpower. Tourism needs trained people in hotels, travel agencies, tour operations, guiding and other services. The Ministry supports skill development and tourism education.
Functions of the Ministry of Tourism
  • Formulation of tourism policies. One of its main functions is to formulate policies and strategies for the development and promotion of tourism in India. It deals with matters such as tourism promotion, marketing, investment, manpower development and tourism growth strategies.
  • Planning and development. The Ministry plans and supports tourism development in different destinations and tourism circuits. It also provides financial assistance for tourism-related development through different government schemes.
  • Promotion and marketing. The Ministry promotes India as a tourist destination in both domestic and international markets. Campaigns, digital promotion and cooperation with the travel industry are used to attract tourists.
  • Coordination. Tourism involves many sectors such as transport, culture, aviation, railways and roads. Therefore, the Ministry coordinates with different Central Government ministries, State Governments, Union Territories and tourism stakeholders.
  • Development of tourist infrastructure. The Ministry supports the development of facilities that improve the tourist experience. Schemes such as Swadesh Darshan and PRASHAD support tourism-related infrastructure and destination development.
  • Research and tourism statistics. The Ministry collects and studies tourism-related information and statistics. This helps the government understand tourist trends and make better tourism plans.
  • International cooperation. The Ministry works with international organisations and other countries to promote cooperation in tourism and exchange knowledge and expertise.
  • Recognition of tourism service providers. The Ministry has voluntary recognition programmes for service providers such as hotels, tour operators, travel agents, tourist transport operators and guides.
  • Development of special tourism products. The Ministry also focuses on different types of tourism, including eco-tourism, adventure tourism, medical and wellness tourism, rural tourism and MICE tourism.
Importance of the Ministry and Conclusion

The Ministry of Tourism is important because it helps to:

  • Develop tourism in India
  • Promote India internationally
  • Generate employment
  • Encourage investment
  • Develop tourist destinations
  • Improve tourism infrastructure
  • Protect natural and cultural resources
  • Promote sustainable tourism
  • Improve the skills of tourism workers

Conclusion. The Ministry of Tourism plays a major role in the planning, development, promotion and coordination of tourism in India. It works together with Central and State Governments and the private sector to make tourism more sustainable, competitive and beneficial to the country.

Departments of Tourism: Meaning and Main Purpose

The Department of Tourism generally refers to the government tourism department at the State or Union Territory level.

While the Ministry of Tourism works mainly at the national level, State/UT tourism departments work more directly on tourism development within their respective areas. For example, a state tourism department may promote its state’s attractions, develop destinations, organise tourism events and implement tourism projects. The Ministry of Tourism itself coordinates with State Governments and Union Territories for tourism development.

The main purpose of a Department of Tourism is to:

  • Develop tourism in the state
  • Promote tourist attractions
  • Improve tourist facilities
  • Encourage investment
  • Support local communities
  • Protect culture and heritage
  • Create employment
  • Implement tourism policies and projects
Functions of Departments of Tourism
  • Tourism planning. The department prepares plans for the development of tourism in the state. It identifies places that have tourism potential and plans how they can be developed responsibly. For example, a state may identify a historical town, beach or hill station for tourism development.
  • Promotion of destinations. State tourism departments promote their destinations to attract tourists, including historical places, beaches, hill stations, temples, wildlife, festivals, handicrafts, local food and cultural attractions. For example, a state tourism department may promote its traditional festivals and heritage sites to attract domestic and international tourists.
  • Development of tourist facilities. Departments work to improve facilities at tourist destinations, such as tourist information centres, signboards, roads and access facilities, rest areas, basic amenities, tourist accommodation and visitor facilities. However, many tourism projects require cooperation with other government departments such as Public Works, Forest, Police and local authorities.
  • Implementation of tourism projects. State tourism departments help implement tourism projects and schemes in their respective states. They may also implement projects supported financially by the Government of India.
  • Marketing and publicity. Departments promote their state through tourism campaigns, websites, social media, tourism fairs, exhibitions, brochures and cultural events. The purpose is to make more people aware of the state’s tourist attractions.
  • Development of local tourism. State departments encourage tourism in smaller towns and rural areas. This can help local people earn income through homestays, handicrafts, local food, guiding, transport and cultural performances.
  • Protection of culture and heritage. Tourism departments can support the promotion and protection of historical monuments, traditional arts, festivals, handicrafts and local culture. This helps preserve the identity of the destination.
  • Promotion of sustainable tourism. Tourism development should not damage the environment or local culture. Therefore, departments can encourage responsible and sustainable tourism practices.
  • Coordination with other organisations. Tourism cannot work alone. State tourism departments coordinate with the Ministry of Tourism, local government, transport departments, forest departments, police, archaeological authorities, private tourism companies and local communities. This coordination is important because tourism involves many different sectors.
  • Support for employment and local communities. Tourism departments encourage activities that provide employment and business opportunities for local people. When local people participate in tourism, more of the benefits can remain within the destination.
Kirthikaa.R
B.A. Tourism and Travel Management (2026–29)

2.3 Tourist Information Centres (TICs)

Introduction

Tourism is an important activity that involves travelling to different places for recreation, education, business, cultural experiences and other purposes. Tourists often need reliable information about the places they visit, including attractions, accommodation, transportation, local customs and activities. Tourist Information Centres (TICs) are established to provide this information and assistance. They serve as an important link between tourists and tourism service providers and help visitors enjoy their trips safely and comfortably.

Key words: Tourist Information Centres · Tamil Nadu Tourism Development Corporation (TTDC)

Meaning of Tourist Information Centres

A Tourist Information Centre is a facility that provides information, guidance and assistance to tourists about a particular destination or region. These centres may be operated by government tourism departments, local authorities, tourism organisations or other tourism agencies. They are commonly found at airports, railway stations, bus terminals, city centres, tourist attractions and other important entry points.

Objectives of Tourist Information Centres
  • To provide accurate and updated information to tourists.
  • To help tourists plan their trips effectively.
  • To promote local tourist attractions and destinations.
  • To provide information about accommodation, transportation and other facilities.
  • To improve the convenience, safety and satisfaction of tourists.
  • To encourage tourists to explore local culture, heritage and attractions.
Functions of Tourist Information Centres
  1. Providing destination information. TICs provide information about important tourist attractions, historical monuments, museums, beaches, parks, religious places and cultural sites.
  2. Providing maps and travel materials. They distribute maps, brochures, leaflets, guidebooks and other materials that help tourists understand the destination and plan sightseeing activities.
  3. Information about accommodation. Tourists can obtain information about hotels, guesthouses, resorts and other accommodation facilities, including their location and available services.
  4. Transportation information. TICs provide information about buses, trains, taxis and other local transportation. They may also provide information about routes, schedules and important transport terminals.
  5. Information about events and activities. They inform visitors about festivals, exhibitions, cultural programmes, fairs, sports events and other activities taking place in the destination.
  6. Guidance and advice. Staff at these centres guide tourists about places to visit, suitable routes, local facilities and general travel arrangements.
  7. Promotion of local tourism. TICs promote lesser-known attractions, local handicrafts, cuisine, cultural traditions and other tourism products. This helps distribute tourism benefits to different parts of the destination.
  8. Assistance to tourists. They may assist visitors who face travel-related difficulties by directing them to appropriate authorities or service providers.
  9. Providing safety information. Tourists can receive information about local rules, important precautions, emergency services and other matters related to safe travel.
  10. Supporting the tourism industry. By connecting tourists with accommodation providers, transport services, attractions and other tourism businesses, TICs contribute to the growth of the local tourism industry.
Importance of Tourist Information Centres

Tourist Information Centres are important because they make travel easier, more organised and more enjoyable. They save tourists time by providing information in one place. They also help visitors discover attractions that they may otherwise miss. By promoting local culture, heritage and businesses, TICs contribute to the economic development of the destination. They also improve the overall image of a destination by providing helpful and professional assistance to visitors.

Conclusion

In conclusion, Tourist Information Centres are an essential component of the tourism industry. They provide tourists with information, guidance and assistance related to attractions, accommodation, transportation, activities and safety. They also promote local tourism and support the development of tourism-related businesses. Therefore, well-organised Tourist Information Centres play an important role in providing tourists with a safe, convenient, informative and satisfying travel experience.

Priyadharshini.S
B.A. Tourism and Travel Management (2026–29)
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