Advertising directed at children is another problem area. Children are a very important part of most markets. Children spend a lot of money on their own doing their own shopping. Children also initiate and influence purchase decisions of many products to a great extent. This is the reason why children are targeted not only in […]
Read More »While most ads try to highlight the best features of the brands advertised and use a positive approach, many ads try to show their competitors in a bad light using a negative approach. This kind of approach is mostly used for political advertising and especially in the USA. The ads created for US Presidential campaigns […]
Read More »Puffery, deception and fraud are, however, a small part of unethical practices in the field of advertising. One major area of concern is comparative advertising. One classic example of this is the Captain Cook salt ad. Tata salt was the undisputed leader in the salt market when Captain Cook entered the field. The new comer […]
Read More »Critics claim that puffery forms the main element of most advertisements. Products are shown to have a lot of qualities, which they do not possess in reality. On the other hand advertisers and advertising personnel defend the use of puffery. The defenders of puffery opine that it helps in differentiating products from their competitors. They […]
Read More »The word ‘Ethics’ stems from the term ‘ethos’, which for Aristotle, was “the speaker’s personal character when the speech is so spoken as to make us think him credible.” Ethics is concerned with principles and ideas that regulate an individual’s behavior. The Macquarie Dictionary defines ethics as, “A system of moral principles by which human […]
Read More »Doordarshan follows specific stipulations on advertising as per the Code for Commercial Advertising on Doordarshan, which was presented to the Parliament in May 1987. The Code includes 33 dos and don’ts for advertisers on television (DD) and incorporates the provisions of the Indecent Representation of Women Act and Consumer Act, 1986. The Code states that […]
Read More »The Non-Banking Financial Companies and Miscellaneous Non-Banking Companies (Advertisement) Rules, 1977 came into force on the 1st day of July 1977. It applies to all nonbanking financial companies and miscellaneous non-banking companies. FORM AND PARTICULARS OF ADVERTISEMENTS: 1. Every company intending to invite or allowing or causing any other person to invite or cause to […]
Read More »The following are excerpts from the Code of Ethics for Advertising issued by the Advertising Council of India: o Advertising should be so designed as to confirm not only to the laws but also the moral, aesthetic and religious sentiments of the country. o No advertisement likely to bring advertising into contempt or disrepute should […]
Read More »This Code has laid down the following general rules of conduct in advertising: o Advertising should be so designed as to confirm to the laws of the country and should not offend against morality, decency and religious susceptibilities of the people. o No advertisement should be permitted: * Which derides any race, caste, colour, creed, […]
Read More »The activity of increasing the awareness about a person, product or service and to grab the attention of the crowd is known as publicity. It is a way to project your company in front of the potential customer. It generally gives the authority of an independent voice. It may turn helpful in increasing the sales […]
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