The following are the various types of hotels on the basis of affiliation: Chain Hotels : A chain is defined as any group of three or more hotels, motels, or resorts operated under a common name or one owner or operator. E.g. Taj Group of Hotels, Oberoi Group of Hotels etc. “There are great opportunities […]

In 1841, Thomas Cook began running a special excursion train from Leicester to Loughborough in England, a trip of 12 miles. On July 5th Cook’s train carried 570 passengers at a round trip price of 1 shilling per passenger. This is believed to be the first publicly advertised excursion train. Thus Cook can rightfully be recognized […]

The activity of increasing the awareness about a person, product or service and to grab the attention of the crowd is known as publicity. It is a way to project your company in front of the potential customer. It generally gives the authority of an independent voice. It may turn helpful in increasing the sales […]

A geographic area consisting of a set of resources and attractions that is visited by tourists. Agglomeration of companies and organizations involved in producing and marketing the overall tourism product within a geographical area; strategic unit providing all necessary resources whose integrated activities allow tourists with the kind of experiences they expect. 

 Data drives marketing. Understanding consumer engagement, customer retention, and growth optimization through accurate, insightful marketing research drives business. Although much has changed in the move to online enterprise, marketing research is still conducted in the physical and digital world. To understand the impact of marketing data on organizational tactics, it helps to explore the research […]

Function Marketing research allows tourism organizations and businesses to gather and consolidate information reflecting customer satisfaction, wants and needs. In addition it can also provide statistics on customer`s number of visits, profiles and characteristics. The research can also measure which facilities and activities are very popular among the tourists and which areas of offered services […]

Tourism Marketing Plan for Your Destination You need a creative marketing idea, but it comes in at number one because it’s the base for the rest of your marketing activities. An effective marketing plan is necessary for Tourism promotion. Creating a tourism marketing plan may be the most important thing you do for your internet […]