Author name: Vijay Ratna Kumar J

This is perhaps the most controversial aspect of advertising. It is not much of an ethical issue. It is more

Three main products, which fall under this category, are condoms, alcohol, and tobacco products. Alcohol and tobacco advertising have been

Stereotyping involves presenting a group of people in a pattern or manner that lacks individuality. This involves generalization. We have

Different people have different opinion about what constitutes good taste. What is good taste to some people is objectionable to

Another type of advertising that often comes under criticism is the use of advertorials. An advertorial is half advertisement and

While most ads try to highlight the best features of the brands advertised and use a positive approach, many ads

Puffery, deception and fraud are, however, a small part of unethical practices in the field of advertising. One major area

Critics claim that puffery forms the main element of most advertisements. Products are shown to have a lot of qualities,

The word ‘Ethics’ stems from the term ‘ethos’, which for Aristotle, was “the speaker’s personal character when the speech is