Author name: Vijay Ratna Kumar J

While most ads try to highlight the best features of the brands advertised and use a positive approach, many ads

Puffery, deception and fraud are, however, a small part of unethical practices in the field of advertising. One major area

Critics claim that puffery forms the main element of most advertisements. Products are shown to have a lot of qualities,

The word ‘Ethics’ stems from the term ‘ethos’, which for Aristotle, was “the speaker’s personal character when the speech is

Doordarshan follows specific stipulations on advertising as per the Code for Commercial Advertising on Doordarshan, which was presented to the

The following are excerpts from the Code of Ethics for Advertising issued by the Advertising Council of India: o Advertising

This Code has laid down the following general rules of conduct in advertising: o Advertising should be so designed as