March 2019 – Page 5

COMPARATIVE ADVERTISING

Puffery, deception and fraud are, however, a small part of unethical practices in the field of advertising. One major area

Critics claim that puffery forms the main element of most advertisements. Products are shown to have a lot of qualities,

The word ‘Ethics’ stems from the term ‘ethos’, which for Aristotle, was “the speaker’s personal character when the speech is

Doordarshan follows specific stipulations on advertising as per the Code for Commercial Advertising on Doordarshan, which was presented to the

The Non-Banking Financial Companies and Miscellaneous Non-Banking Companies (Advertisement) Rules, 1977 came into force on the 1st day of July

The following are excerpts from the Code of Ethics for Advertising issued by the Advertising Council of India: o Advertising

This Code has laid down the following general rules of conduct in advertising: o Advertising should be so designed as

The activity of increasing the awareness about a person, product or service and to grab the attention of the crowd

A geographic area consisting of a set of resources and attractions that is visited by tourists. Agglomeration of companies and

To protect the consumer against misleading advertisements a number of laws have been passed all over the world. In India,